Keeping in touch is one of the most important ways for agents to generate repeat and referral business. Print and eNewsletters are a key way to offer your contacts value, and ensure that they remember your name!

Direct mail is an effective marketing tactic for agents. So are email newsletters. If you want your real estate marketing to be as successful as possible, you should be doing both. In fact, 51% of people prefer companies that use a combination of direct mail and email when communicating with them, according to a recent study commissioned by Canada Post.

Direct mail is the perfect tactic for reaching past clients. It’s an excellent tool to help ensure that they will keep you top-of-mind when it comes to their next real estate transaction or for referrals. Email newsletters are perfect for prospects that you are hoping will turn into clients.

Just remember, the messaging in your direct mail to past clients should not be the same as the email newsletters you send to prospective clients.

When sending email newsletters, you should be specific and cater your message to your audience. For instance, prospects might not already own a home, and, therefore, they might not be interested in reading about home renovations or how to find and hire a reputable contractor.