The use of video has arguably become the most important marketing tool for real estate agents today. Thanks to video, it has never been easier or quicker to market listings. At the same time, consumers are increasingly relying on video as they begin their home search.

Home sellers list with agents who use video

It’s natural to think of home buyers as the ones depending on video listings, but it was discovered recently that 73 percent of all home sellers are more likely to list with an agent who uses video. They understand that buyers are more likely to find and take interest in their home through a video listing than they are through simple text or photos.

Listings with videos are easier to find out Google

In addition to attracting more sellers, marketing homes using video will gain more exposure for listings. A video listing is 53 times more likely to generate a first-page Google ranking than text or photos.