When Facebook Live launched worldwide in April, Mark Zuckerberg said it was to “make it easier to create, share and discover live videos.” Essentially, Facebook equipped users with the ability to visually share whatever they want, whenever they want. Furthermore, it offers the ability to:

• Have engaging conversations with followers
• Reach new audiences in new ways
• Connect instantly
• Tell your story, your way

How can you apply this concept of instant connection to your real estate business? Here is an easy way to easily leverage Facebook Live for business success:

Broadcast live from open houses

Traditional open houses are becoming a thing of the past. Potential clients are more reluctant to attend an open house without first knowing as much as possible about the property. Facebook Live provides you with an opportunity to broadcast your listing to a wider audience before they travel to an open house. Plus, the service allows for real-time comments from users watching the stream, allowing you to easily answer any questions about the property. This is a great opportunity for you to reach consumers who may be interested in moving to the area, but don’t have the ability to hop in the car and attend every open house they’re interested in.